Our History

Established in 2005, Fylde Fresh and Fabulous has fast become one of the UK’s leading peeled potato and chip suppliers thanks to our expertise in the field.

Even from those very early days, the Fylde Fresh and Fabulous team recognised the lack of consistency in the supply chain for ready meal manufacturers and addressed this issue by establishing a unique growing programme. The result from this growing programme was ultimately a much better quality product for customers and provided a platform on which Fylde Fresh and Fabulous could build significantly for the future.

2005

2005

Fylde Fresh and Fabulous set up as a new company.

Business plan developed and submitted for Process and Marketing Grant.

Grant application successful and potato processing factory commissioned.

2006

2006

Fylde Fresh takes over production at Williams Foods Bradford.

Fylde Fresh factory complete in April and all production moves to a new factory.

Simon Butcher joins the company as Production Manager.

2007

2007

Business establishes a niche in the market providing a dedicated potato supply chain for manufacturers of ready meals and grows customer base.

2008

2008

Production grows to 170 tonnes and business moves into profit.

2009

2009

Expansion continues to 200 tonnes per week.

2010

2010

Simon Butcher becomes equity partner in the business.

2011

2011

Victoria Bradley joins business to head up transport division.

2012

2012

Business deals with worst potato harvest for 34 years with significant harvesting and procurement costs.

All customers serviced for their contract volumes and business continues to increase.

2013

2013

Business exceeds 200 tonnes for the first time.

2014

2014

Major customer moves all its potato business to Fylde Fresh.

Weekly tonnage goes to 270 tonnes per week.

Biogas unit completed and produces 800 Kw/hr of electric and heat.

2015

2015

Network of Triple F Chip distributors continue to grow with summer sales of chips hitting 150 tonnes per week.

2016

2016

With potato markets becoming even more volatile FFF develops pricing and hedging tools to take out fluctuation in pricing for customers. 

Simon Leaver appointed as Chief Executive.

2017

2017

Further demand for FFF potatoes takes production over 350 tonnes per week.

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Fylde Fresh & Fabulous, Stanley Villa Farm, Back Lane, Weeton, Preston, PR4 3HN

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